Think Simple

May 22

Snow Fall: The Avalanche at Tunnel Creek -

Months of effort, but a lovely example of what’s possible with storytelling on the web. See also: http://gigaom.com/2013/05/10/how-the-new-york-times-can-fight-buzzfeed-reinvent-its-future/ ?

Jul 20

So you wanna make an inforgraphic... -

I’ll worry about the proliferation of same-looking infographics later. In the near term, a handy tool…. Next stop: ubiquitous infographics. 

Jun 26

“Sooner is better than later, but it’s never better than better.” — @leeclowsbeard

Jun 20

“In god we trust… All others bring data, sentiment and insight” — @clickbyclick

Jun 14

“[Marketing] is no longer about eyeballs and impressions, but instead about premium offerings and meaningful engagement.” — http://mashable.com/2012/06/12/revolution-federated-media/

Jun 13

“If businesses can be transparent, be authentic — in the right context — then the brand and the brand story can be conversational and influential.” — http://mashable.com/2012/06/12/revolution-federated-media/

Smart Content Marketing - BrighterLife.ca -

Sister agency program to support Sun Life Financial with content marketing activation. Smart (and award-winning) execution.  

(Source: highroad.com)

Jun 07

[video]

Jun 05

A sharp, targeted placement from Chevy.

A sharp, targeted placement from Chevy.

Jun 02

What happens in an internet minute? A LOT. 

As a geek - this is really cool. As a marketer, it’s a little scary to think about the ever growing volume of noise

(from Intel via Ants Eye View)

What happens in an internet minute? A LOT. As a geek - this is really cool. As a marketer, it’s a little scary to think about the ever growing volume of noise (from Intel via Ants Eye View)